Keep candidates engaged with automated updates, notifications, and followup messages triggered by the candidate's activity on emails and website
Candidates who are actively visiting your website and engaging with your communications need immediate attention and nurturing. And your recruiters need to be able to followup with them in a timely manner. How about we automate some of that?
With these automation ideas and best practices, you can create workflows that will:
Bonus points for segmenting candidates by type of page or email acted upon (i.e. job posting, content topic, homepage) and then customizing the followup messages accordingly.
Hello %FIRSTNAME%, Thank you for your interest in %COMPANYNAME%! I noticed you came by our website, and I'd like to offer you some more insight on %TOPIC% - %LINKTOARTICLE%. If you'd like you can book a time on my calendar or let me know a good time for you, so we can discuss %TOPIC% and what you are looking for in your next job. In the meantime, if you have any questions whatsoever, please don't hesitate to reach out to me. Talk soon! %OWNERFIRSTNAME%
Actively engaging with and nurturing candidates who are already showing interest in your brand and jobs is an easy way to quickly convert a hot candidate, while creating a better experience for the candidate by serving more relevant content and jobs.
Tracking the success of these campaigns and how they impact your overall placement and application numbers is as simple as tracking those applications and placements back to these followup campaigns, by tracking the source. This could be another automation or simply tracked via utm codes and your ATS.
Review the success of these campaigns as well as how they impact you total placement and application numbers.
As with most automations, the ROI should be very high because once the workflow is put in motion, it needs very little upkeep and resources to continue working for you.
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