Use this automation to trigger application confirmation email (and text) messages to candidates who apply to your job postings.
This automation helps you not only improve your candidates' experience when applying for a job (no one likes wondering if their job application actually went through), but it also helps keep that active candidate engaged by creating more opportunities for you to effortlessly communicate with them, through automation.
Use this communication opportunity to put additional job opportunities in front of them as well as job search related content. Keep them coming to your website and engaging with your jobs and content right up until they are successfully placed.
Begin setting up this workflow with a welcome / confirmation email (sample below) that is triggered off of an application created date of today. From here, you can customize and embellish this automation.
Hi %FIRSTNAME%, Welcome to [YOUR COMPANY'S NAME HERE], we are thrilled to have you join our network and be first in line to receive notifications for new %POSITION% job openings. As your dedicated recruiter, I look forward to working with you to find the right job for your background and needs. I will be reaching out shortly to discuss your application - In the meantime, I invite your to check out more jobs in your area [ADD LINK TO YOUR FIRM'S JOB SEARCH WEBPAGE] and visit our blog for tips on your job search [ADD LINK TO YOUR FIRM'S BLOG WEBPAGE]. Feel free to go ahead and schedule a time for us to chat here, otherwise I'll give you a call tomorrow morning. Talk soon! %OWNERFIRSTNAME%
This workflow doesn’t just improve the candidate experience, it is critical to the candidate experience. You can expect better engagement scores from candidates that are actively being nurtured vs. those that are not. At minimum, sending an autoresponder and subsequent follow-up messages improves your reputation in the eyes of candidates.
Starting a relationship off right is what new applicant follow-up is all about. Rather than falling into an ATS black hole, applicants are nurtured and communicated with, good and bad, so they aren't left wondering. Consider that candidates spend a lot of time building a resume, applying and waiting. Give them a positive experience and improve your employment brand at the same time.