Learn how a candidate engagement workflow built in Herefish can lead to 76% more placements from your existing ATS talent pool
Engaging with existing ATS candidates is the #1 thing a staffing agency can do to get the most mileage out of talent that's already been sourced, categorized and sometimes evaluated. Just because the candidate wasn't a fit for Job A, doesn't mean they won't be a fit for Job B. However, many companies let most of their ATS candidates go dormant and stagnate; you spent time, energy and money sourcing them, why not use them?
The trigger to enter a re-engagement campaign is usually a combination of criteria around time. For example, triggering criteria could be the following:
Hi %FIRSTNAME%, We know how stressful job hunting can be, so we are inviting you to check out some of our recent opportunities that could be a good fit for you. If you don't see anything that looks right for you, click here to update your profile. We're eager to help you find the match that will take your career to the next level! %JOB1% %JOB2% %JOB3% If you'd like to discuss your career prospects in more detail, go ahead and schedule a time for us to chat here! Sincerely, %OWNERFIRSTNAME%
Again, re-engagement is a rather basic workflow that helps warm up your forgotten ATS candidates. For reporting purposes, top-level metrics should be tracked. Those include: