Automated Client Marketing

Use Herefish to create customized marketing campaigns to client prospects promoting targeted content and blog articles

Why is this helpful?

Promote your content and engage your client contacts with Herefish powered automated client marketing and email campaigns.  Customize your client marketing emails into segments, delivering relevant and interested content to your client contacts.

You can make this workflow as simple or robust as your firm needs it to be, and you can always start with one segmentation if your content is applicable to most client contacts in your CRM.

Deeper dive

  1. Determine which segmentations you want to use in your content promotion workflow, and create lists. Depending on the content you plan to send, you could target all client contacts or segment lists.
  • Status - content relevant to where they are in the sales cycle.
  • Facility type - articles and content targeted to their unique needs.
  • Interests - content segmented by a client's previous page and topic views on your site.
  • Job title - segment certain content to the c-suite versus to the in-house recruitment team.
  • Geography - send focused articles targeted to rural or urban recruitment or a specific region.

List segmentation screenshot for client marketing

 

2. Create a content email templates (or multiple templates for various lists), customizing the articles included, header image, CTAs, etc.

Hi %FIRSTNAME%, 

In researching %COMPANYNAME%, I noticed you are looking to hire a %JOBTITLE% this year.

I thought you might enjoy our recent blog article which covers the Top 5 Things Hiring Managers Need to Know.  It offers great insight for recruiting the right candidate for your organization and community. 

If you are in the reading mood, we've also published quick-read posts on %BLOGTITLE1% and %BLOGTITLE2%.

%COMPANY% has helped development teams like yours hire top talent and grow rapidly for the past 12 years. We help bring on the right contractors  quickly and without the overhead of a full-time employee.

Companies like Sony, Amazon, and Apple have used our services to decrease the cost (and time) of finding the best talent.

If you'd like to chat about the recruitment and hiring trends we are seeing, or discuss your specific needs, book a time on my calendar or let me know a good time for you.

Have a great day,
%CONTACTOWNERNAME

 

3. Determine your content timing, and build a workflow for each segment, and determine the frequency of your content emails, as well as, which followup triggers you'd like to include:

  • Notify sales contact if client clicks a link
  • Create a followup task if client opens email
  • Populate clients' skills (or interests) for links clicked by topic

workflow screenshot client marketing

 

4. Update the content of the emails as new articles are created.

Final Thoughts

This workflow doesn’t just engage client prospects, in our opinion, it is critical to effectively gaining partnership with prospects. You can expect better engagement scores (and closing ratios) from clients that are actively being nurtured vs. those that are not.

Additionally, nurturing sales prospects with valuable content enables sales people to focus on more engaged and ready-to-buy leads while not-ready-to-buy prospects automatically are engaged with. Some things to track are:

  • Engagement score
  • Pipeline revenue
  • New lead close rate
  • Open rate
  • Click rate
  • Web pages viewed

You can use any of this information to trigger other automations like a 'Hot Prospects' or 'Former Client' workflow.

This automation uses:

Workflow Builder

Send Email

Send Notification

Add Task

Update Sales Contact

Skill Level: Advanced

Time: 1 hour

Useful for: People looking to promote their content and engage their client contacts.

Results: Automated custom email campaigns to promote your website and blog content to clients.

Ready to automate busywork?

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