How (and why) to engage client sales leads who visit your website with this automated follow-up and nurturing campaign
Client sales leads who visit your website are already in the consideration phase of the buying process. Help move them through the funnel effectively and easily using automated follow-up and nurturing campaigns triggered off of their visit to your website.
With Herefish you can automatically track website pages that sales leads visit on your site, then trigger automated emails or schedule call tasks for the contact owner based on the lead's activity.
Example of customized followup email
Hello %FIRSTNAME%, Thank you for your interest in %COMPANYNAME%! I noticed you came by our website, and I'd like to offer you some more insight on %TOPIC% - %LINKTOARTICLE%. If you'd like you can book a time on my calendar or let me know a good time for you, so we can discuss %TOPIC% and your company's unique needs in more detail. In the meantime, if you have any questions whatsoever, please don't hesitate to reach out to me. Talk soon! %OWNERFIRSTNAME%
Actively engaging with and nurturing client sales leads who are already showing interest in your brand and services is an easy way to quickly convert a hot prospect, while creating a better experience for the website visitor by serving relative content and followup.
For this automation, it's important to track conversion rates for client sales leads in this segment versus the average to determine how successful your campaign is. This could include converting to a meeting, a contract or (most likely) both.
You will also want to track the performance of your email campaigns to ensure you are putting the right message and content in front of these hot leads. If the emails are successfully engaging the sales leads, then you should inherently see an increase in meetings and thus contracts. Track each step of the funnel to optimize the sales cycle.
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