A simple passive candidate workflow can immediately establish your employment brand in the eyes of candidates and improve engagement from the start
While you may not think it, engagement starts the minute a candidate or prospective customer hits the ATS. By deploying a simple introduction email and call task, you improve your chances of building a better relationship and helping improve your employment brand. Bonus points for customizing the introduction depending on the source of how they got entered into your database.
Hi %FIRSTNAME%, Welcome to %CLIENTNAME%, we are thrilled to have you join our network of industry-leading %JOBTITLE% and %INDUSTRY% organizations. As a veteran %INDUSTRY% recruiter, I look forward to working with you and helping match you to the right job for you. I will be reaching out shortly to discuss your career needs and interests. You can always schedule a time for us to chat here. In the meantime, feel free to check out these %JOBTITLE% Positions or Search All Jobs. Have a great day! %CONTACTOWNERNAME%
Keep track of how your candidate generating sources are working for you by tracking candidate engagement by each channel. Also, make sure you are optimizing the candidate experience for each of your sources by customizing a workflow like this ^^ to improve conversions for all channels.
Today's passive candidate is next month's (or even next year's) hired candidate. Start engaging and nurturing them from day 1 to improve outcomes and reduce ROI by recruiting out of your own ATS.
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