A simple passive candidate workflow can immediately establish your employment brand in the eyes of candidates and improve engagement from the start
While you may not think it, engagement starts the minute a candidate or prospective customer hits the ATS. By deploying a simple introduction email and call task, you improve your chances of building a better relationship and helping improve your employment brand. Bonus points for customizing the introduction depending on the source of how they got entered into your database.
Hi %FIRSTNAME%, I just wanted to check-in and let you know how thrilled we are to you as a member of our network of industry-leading %INDUSTRY% professionals and organizations. As your dedicated recruiter, I look forward to working with you and helping match you to the right job for you. I'd love to schedule a time with you to discuss your specific career needs and interests. Let me know when you are free OR go ahead and book time on my calendar here. In the meantime, feel free to check out these %JOBTITLE% positions I've preliminarily matched you to: %JOB1% %JOB2% %JOB3% Have a great day! %OWNERFIRSTNAME%
Keep track of how your candidate generating sources are working for you by tracking candidate engagement by each channel. Also, make sure you are optimizing the candidate experience for each of your sources by customizing a workflow like this ^^ to improve conversions for all channels.
Today's passive candidate is next month's (or even next year's) hired candidate. Start engaging and nurturing them from day 1 to improve outcomes and reduce ROI by recruiting out of your own ATS.