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Create Perfect Recruiting Emails

Recruitment Marketing Survey – Candidate Engagement

by Jason Heilman
Finding enough qualified talent is almost definitely the number one problem that modern-day recruiters and employers confront. Let’s face it – the perfect candidate for an open position is a tricky fish to catch. The most successful recruiting firms will…
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How Recruiters Can Decrease Their Time to Submit

by Jason Heilman
In the hyper-competitive world of recruiting and staffing no aspect is quite so cut-throat as ‘time to submit’. This measure refers to the time it takes for a recruiting firm to submit candidates to a hiring company to fill a…
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How to Measure Candidate Engagement

by Jason Heilman
How can you tell if someone is engaged? In person it can be difficult. You need to be able to pick up on subtle hints and movements. Perhaps their eyes are wandering or they’re looking at their phone. Perhaps they’re…
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What Not to Do When Constructing the Perfect Recruiting Website

by Jason Heilman
Over the course of the 21st century the role of commercial websites has transformed enormously. From their beginnings as cute little curiosities and points of difference, websites are now perhaps an organization’s most important marketing channel. And no industry knows…
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5 Tips for Writing the Perfect Recruitment Email Headline

by Jason Heilman
First impressions count. A firm handshake, a friendly smile, a well-pressed shirt, the freshest of underwear; all of these admittedly shallow and somewhat inconsequential things contribute positively to how you are received by others. Despite conventional wisdom suggesting it’s inadvisable,…
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A Quick Guide to Maximizing Your Recruitment Referrals

by Jason Heilman
As Frederick F. Reichheld explained in his influential book The Loyalty Effect, in the world of recruitment there’s nothing quite like a referral. They’re the gold standard of candidate acquisition – you get willing and enthusiastic candidates delivered breakfast-in-bed-style directly…
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Creativity will get Your Recruitment Emails Opened

by Jason Heilman
Your email is written, but the 12pt Times New Roman text on white background isn’t exactly filling your heart with joy. While a beautifully composed message will get you much of the way to recruitment email glory, it won’t push…
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What is a Staffing Employment Brand?

by Jason Heilman
(Other than a mouthful) Recruiting and staffing firms have a difficult tightrope to walk. They need to simultaneously maintain two very different, but very similar, brands. The first is their employer brand; the image that they project about the sort…
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Why Should a Staffing Firm Develop their Employment Brand?

by Jason Heilman
Common Employment Branding Reservations The development and maintenance of your recruiting or staffing firm’s employment brand is an easy thing to ignore. For those who haven’t previously thought about their employment branding, there are many unknowns to get your head…
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Building a Staffing Employment Brand Message

by Jason Heilman
Communicate Your Message You’ve developed your employment brand message, it’s now time to communicate it. The main channels that you can use to communicate this message are those that are related to candidate acquisition; through PR material, email campaigns, marketing…
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