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Create Perfect Recruiting Emails

A Quick Guide to Maximizing Your Recruitment Referrals

by Jason Heilman
As Frederick F. Reichheld explained in his influential book The Loyalty Effect, in the world of recruitment there’s nothing quite like a referral. They’re the gold standard of candidate acquisition – you get willing and enthusiastic candidates delivered breakfast-in-bed-style directly…
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Creativity will get Your Recruitment Emails Opened

by Jason Heilman
Your email is written, but the 12pt Times New Roman text on white background isn’t exactly filling your heart with joy. While a beautifully composed message will get you much of the way to recruitment email glory, it won’t push…
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What is a Staffing Employment Brand?

by Jason Heilman
(Other than a mouthful) Recruiting and staffing firms have a difficult tightrope to walk. They need to simultaneously maintain two very different, but very similar, brands. The first is their employer brand; the image that they project about the sort…
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Why Should a Staffing Firm Develop their Employment Brand?

by Jason Heilman
Common Employment Branding Reservations The development and maintenance of your recruiting or staffing firm’s employment brand is an easy thing to ignore. For those who haven’t previously thought about their employment branding, there are many unknowns to get your head…
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Building a Staffing Employment Brand Message

by Jason Heilman
Communicate Your Message You’ve developed your employment brand message, it’s now time to communicate it. The main channels that you can use to communicate this message are those that are related to candidate acquisition; through PR material, email campaigns, marketing…
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Developing Your Recruitment Email Strategy and Stats

by Jason Heilman
Just as it’s wise to flick through Sun Tzu’s The Art of War before you run headlong into a battle, so too should you think about strategy before you start firing off your recruitment marketing emails. A scattergun approach will…
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Is Email Still Important for Recruiters?

by Jason Heilman
YES! (sorry to spoil the surprise) The face of recruitment marketing has changed dramatically over the last few years. With the meteoric rise of social media over the space of the last decade it can be tempting to view email as…
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Identify and Maintain your Recruitment Marketing Database

by Jason Heilman
You’ve got the basics of your recruitment email marketing strategy down. You know which metrics you’re going to track, you’ve planned the frequency and timing of your emails, and you’ve got an idea of who you’ll target. But you need…
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