Mint Physicians

Customer engagement was left in the hands of the individual account managers. As a result, it lacked a uniform approach and would often be ignored entirely.

Staffing is the very definition of a people business. Success is dependent on the strength of your relationships, whether they be with clients or candidates. But maintaining these relationships can be hard work—in order to stay front of mind, recruiters need to consistently communicate with clients and candidates, even when there’s seemingly no reason to do so. And it was in this regard that McKelvey saw Mint to be lacking. “Engagement was decentralized. It was up to each account manager to call, email, or text their customers on the B2B side as they saw fit. It was up to them to create the content and deliver it. It was about as basic as you can get.”

The result was a lack of accountability. While the intent was noble, the customer engagement and the time-consuming content creation it required would inevitably be pushed to the bottom of the account manager’s to-do list. As a result, new opportunities with customers and potential customers did not always realize their full potential.

The initial success of Herefish has inspired Mint to investigate other ways that they can utilize the tool.

While Mint is currently using Herefish for business development, McKelvey understands that this is just the tip of the iceberg. “It’s a very comprehensive marketing communications and automation tool that we’ve yet to take full advantage of,” he admits. What does the future hold? McKelvey sees Herefish helping Mint to re-engage with old candidates just as it has helped the company re-engage with customers.

Process automation is another area of interest, as it eliminates the possibility of human error. In the past, for example, candidates haven’t had their status updated, and have received emails about open roles while they’re on an assignment, or about a long-gone assignment when they’re back looking for work. “At the end of an assignment, Herefish can automatically change the candidate’s status from ‘placed’ to ‘active but not working,’” notes McKelvey, thus eliminating the issue of erroneous emails.

Recruiting, perhaps more than any other industry, is a people business, and over the course of a decade, Stuart McKelvey has demonstrated a deep understanding of that fact. But he also recognizes that people have their limitations, and leveraging a smart tool can not only avoid the mistakes humans naturally make, but help us to do our jobs better. That’s exactly what Mint has seen Herefish do—enhance the way that the physician staffing firm does business.