Why contractor care is useful
- Communicate with contractors during the assignment
- Quickly identify problems like contractor dissent
- Reduce mid-assignment fall-off
- Forecast contract end dates more accurately
Key triggers & actions
The trigger to enter a contractor care workflow would typically be after a new hire based workflow. After new hires go through an initial campaign, they enter contractor care to maintain the relationship during the middle part of an assignment. How a contractor would enter this workflow:
- They’ve completed a new hire workflow
- They are a current contractor without any activity in 1 month
With these triggers, the actions we typically see deployed are email, but we also see follow-up tasks, notifications and text messaging used during an assignment.
- Send email at 30/45/60/etc… days
- Send text message 1/2 way through assignment
- Add call task during the end to prep redeployment
Key metrics
Since we’re really trying to nurture a current relationship, basic metrics around engagement are what we’d recommend watching. Those include
- Open rate
- Click rate
- Engagement score