USE CASE
Sourced passive candidates
Start engaging with candidates the moment they're sourced into your ATS
Below is a sample workflow built in Herefish to start engaging with newly sourced passive candidates. Start proactively engaging with new candidates on a personal level.
Intro
While you may not think it, engagement starts the minute a candidate or prospective customer hits the ATS. By deploying a simple introduction email and call task, you improve your chances of building a better relationship and helping improve your employment brand.
Why is engaging with newly sourced candidates useful?
- Automatically trigger calls and emails when new candidates arrive
- Candidate is immediately interacted with and can be ongoing
- Helps track success rates per source
- Automatic safety net if candidates fall through the cracks during the recruiting process
Key triggers & actions
The trigger to enter a newly sourced candidate campaign is the candidate's source. For example, triggering criteria could be the following:
- Source = Linkedin/Monster/CareerBuilder/Dice
- Source = Referral
- Source = Campus
These triggers can then kick off a set of actions. For new candidates, simply sending regular email with call tasks and setting a candidate status is all you'd need to do. Engagement starts when a candidate hits your ATS and continues throughout the recruiting process.
Key metrics
New candidates can be measured on what we call the basics. Those include:
- Open rate
- Click rate
- Job view rate
- Apply rate
- Matches
- Placements
- Engagement score
You can use any of this information to trigger other automations like new applicant or top talent
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