Don't let your star talent prospects slip through the cracks
Below is a sample top talent workflow built in Herefish. Typically, our customers see a 76% increase in placements from existing candidates when running this type of campaign.
Top talent exists in your ATS...right now. However, it's easy to look past candidates that aren't on your current radar. With Herefish, you can automate and nurture relationships with top talent build a solid pool of top performers. Top talent could be 2nd or 3rd place candidates that weren't selected by the hiring manager or a A+ candidate you want to place someday (soon!).
Why nurturing top talent is useful
- Stay in touch with A+ candidates
- Reduces top candidates from looking elsewhere
- Automatic safety net if candidates fall through the cracks during the recruiting process
Key triggers & actions
The trigger to enter a top talent campaign is usually a status or custom field in your ATS. For example, triggering criteria could be the following:
- Candidate rating is Gold, A+ or Silver
- Status is active
These triggers can then kick off a set of actions. In the case of top talent, email, text and internal tasks usually fill up the workflow. For example, a 'touching base' email can be followed up by a call task 6 days later. With Herefish, there really isn't a limit to the automation you could deploy to build better relationships with top performers.
Top talent is all about consistency and frequency to build better relationships. So, the metrics we would look at to judge performance would be:
- Open rate
- Click rate
- Job view rate
- Apply rate
- Engagement score
- Activity (notes, tasks, appointments)
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